Keith Richards' billboard for Louis Vuitton seen in London (photo credit: Chris Ratcliffe/Bloomberg)
Keith Richards, Rolling Stones guitarist and rock-and-roll bad boy who has a rocky history of drug use, has become the new frontman for the French maker of luxury handbags and luggage Louis Vuitton.
In his first ever ad campaign for LV, Richards appears with a deeply wrinkled face holding a guitar in a hotel room with a custom-made Vuitton guitar case behind him on the bed and the lights part obscured by skull-print black drapes.
Keith Richards Louis Vuitton "Some journeys cannot be put into words" luggage ad campaign photo was shot by US photographer Annie Leibovitz and due to appear in the magazine press next month.
The 64-year-old Richards plans to donate the fee for the ad to the Climate Project, launched by Nobel-winning former US vice-president Al Gore and backed by Louis Vuitton.