What Art Directors Look For
Art Director Alberto Coto hires many models a month for Getty Images, a successful photography agency.
"It's not the quantity of photographs I'm looking for in a portfolio, it's the range of 'looks' or emotions, and
how comfortable they look in front of the camera.
Occasionally a model will walk into a casting, happy and smiling,
but there is not one photograph of her smiling, in her portfolio.
This makes me think twice about hiring her for a
shoot that requires allot of smiling.
I don't need to see an expensive photo shoot in a portfolio, just clean images that
can be as simple as a shoot on the beach or in a park."
A Second Opinion
Just like with doctors, it OK to get a "second opinion," especially when it comes to spending money on a career
in modeling. Often a parent is so eager to see their child on a modeling shoot, that they are easily lured into scams that
are not only a waste time and money, but can hurt a young persons fragile ego.
Try to seek out other working models, for advice, or read current books on modeling such as "The Complete Guide for Models" by Eric Bean for a list of common scams and helpful advice from people who know.
Eric interviews many people in the modeling industry, such as Katie Ford, of FORD Models. She gives us a glimpse as to where the modeling industry is headed.
Successful model agent, David Grilli gives "insider advice" that saves beginning models time and money.
Legendary model, Carmen Dell'Orefice, gives the reader a glimpse into what it takes to have a successful career as a model for over 50 years.
Avoid costly scams with research, planning, and reliable advice.
Find a "modeling mentor" and always get a second opinion.
This will make a career in modeling a positive, life changing experience.
FTC Advise and What to do If You are Scammed
Be sure to check out the Avoiding Modeling Scams page at the Federal Trade Commission.
This site also provides information on what to do if you are a victim of a modeling scam.
Read the complete story Avoiding Modeling Scam Artists.