2009 Cars.com Lifetime of Confidence Super Bowl Ad. Even confident people need help car shopping. David Abernathy was literally born confident. He dove headlong into every challenge and opportunity life presented him, with great success. But despite all his confidence he always uses Cars.com when buying a new car.But with the current economy recessing further in USA, we think there must be fewer than usual who'd like to spend their not-easily-owned-money to buy a new car in 2009!