Asda, Britain's second-biggest food retailer and owned by U.S. giant Wal-Mart, has equalized the price of bras. The women in UK now doesn't need to pay extra money for bigger bras in the George fashion range at the store chain.
"We're putting an end once and for all to one of the last prejudices - that of the bigger-busted woman. From now on, all bras at George will be exactly the same price from A cup through to F cup." said Fiona Lambert, the spokewoman for George brand.
It's definitely good news for those big chested ladies, but maybe not for Katie Price, aka Jordan, who had her silicone-stuffed bosoms (picture above, via) reduced in a plastic surgery in Los Angeles this December.